‘I’m more successful online’: Covid-19 has permanently changed the business model of these personal trainers

While Covid has proven crushing for many businesses, for some it has created new opportunities. KALTRINA KHAN meets two personal trainers who have experienced the triumph of their businesses. Fitness enthusiasts have had to look elsewhere for a place to work out while gyms have been shut during the pandemic. Photograph: Russell Laurie/CC When the... Continue Reading →

Quick Brown Fox PR: Don’t Feed the Trolls – how to handle negativity on social media for businesses

A sinister creature is sneaking around our favourite social media platforms. It’s lurking on Facebook posts, crawling through Instagram comments, hiding in retweets. The fiendish beast is ready to attack your meticulously crafted social media posts with mean words and unkind messages. But who is this horrid troublemaker putting a dampener on your well thought... Continue Reading →

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